How creators make money on RedNote (Xiaohongshu)? And how to move from TikTok to RedNote? Start RedNote and monetizing your content with music today!
Jan 25, 2025
6 min read
The potential TikTok ban in the U.S. has led to many users looking for TikTok alternatives. Xiaohongshu(RedNote) has been a popular choice for them.
RedNote is known for its lifestyle content and shopping features. If you're interested in moving from TikTok to RedNote, or how to get paid on RedNote, we can help you!
Table of Contents
Part 1:Overview of the Tiktok Ban
The U.S. government considers banning TikTok because they are worried about national security and the fact that it is owned by a company in China. Lawmakers are worried that ByteDance, the parent company of TikTok, could share user data with the Chinese government.
To avoid a ban, ByteDance must sell its U.S. operations by January 19, 2025. TikTok says these claims are not true, but it is not clear what will happen to the app in the U.S.
This has led many users, called "TikTok Refugees", to look for other options like Xiaohongshu(RedNote), which is changing the digital content world.
Part 2:What is RedNote/Xiaohongshu?
Xiaohongshu, also called RedNote, is a Chinese social media and shopping app. It was launched in 2013 and lets users share reviews of products, travel tips, fashion ideas, and more through visually appealing posts and videos.
What makes Xiaohongshu special is its mix of social interaction and e-commerce. You can discover new trends, explore curated product recommendations, and shop directly through the platform.This combination has made it a go-to app for young, trend-savvy audiences worldwide.
Unlike TikTok's focus on short video entertainment, RedNote emphasises authenticity and community-driven content, making it a popular choice for lifestyle creators and influencers seeking deeper engagement with their audience.
Besides, RedNote supports registration with phone numbers from around the world, making it simple and convenient for international users
Most TikTok Refugees. are very friendly and even learn Mandarin to be able to join the App. Recently, lots of people even share photos of their cats on RedNote. They call this "cat tax"! Very funny!
Part 3:How to Move from TikTok to RedNote?
Transitioning from TikTok to RedNote. can be seamless with the right strategy. Here's how creators can successfully make the jump:
1. Create your RedNote account:
-
Download the Xiaohongshu/小红书 app and sign up with your email or phone number.(If you're signing up with your phone number, be sure to specify which country you are signing up with so it includes the proper country code.)
-
You'll be asked to choose your interests, so that it will help its algorithm show you content you like. Then, you can set up your profile page, which includes your bio and profile picture.
-
However, because there are a lot of new users at the moment, the SMS servers are overloaded. Some users have said that they cannot receive codes and so cannot use the service.
2. Change language to English
If you're an English-speaker, this step is very important!
-
Click the button in the upper left corner, and tap the gear icon on bottom right corner.
-
Click on the second gear icon in the settings. Then select the first “language” and finally select English..
3. Announce the move on TikTok
-
Inform your followers about your transition to RedNote.
-
Share your RedNote username and a clear call-to-action to follow you for exclusive content.
-
Create teaser content on TikTok to generate curiosity about what you're posting on RedNote.
4. Free to use the App
-
You can watch videos, leave comments, or even try posting your own content. You can even post pictures on the comment.
-
Remember that this app is quite new to many U.S. users, so there might be some cultural differences. Be sure to be respectful of “local people” and keep an open mind!
Part 4:How to Make Money on RedNote As Influencer?
At the moment, it's not clear if content creators and influencers will be able to make money on RedNote. But does not pay creators based on how many views or followers they have, no matter how popular their content becomes.
Creators can still make money in other ways.
-
Brand Partnerships: If a creator builds a large and engaged following and consistently posts content, brands or companies might contact them to sponsor or collaborate. This is the only way to earn money on RedNote right now, as the app itself won't pay you.
-
E-commerce Integration: Set up your own online store within Xiaohongshu to sell products directly to your audience. You can sell physical or digital products, from lifestyle goods to your own merchandise, directly on the platform.
-
Join Overseas Recruitment Program: Recently, Xiaohongshu has been looking for people in other countries to create content, manage communities and promote the platform. If you like RedNote or just want to make money, you can apply for a job.
To do these things, you need to publish rich content. This means you can use our AI music generator, Musicful to make unlimited copyright-free music. Then you can also add exposure to your work.
How to use Musicful to Gain Folowers on RedNote - Description mode
Step 1.
Click on the green square below.
Step 2.
Log in or register an account.
Step 3.
Go to “Description”. Enter your description about the genre, mood, and style. If you want music without vocals, remember to switch on “Instrumental”.
Step 4.
Click on “Create Song” and you'll get your song.
Step 5.
You can also download or share with your friends.
How to use Musicful to Monetize Your Content on XiaoHongShu - Lyrics mode
Step 1.
The first two steps are the same. Then choose “Lyrics”. Enter your lyrics and the style of music. Switch on “Instrumental” if you want music without lyrics.
Step 2.
The title is optional. Then click on “Create Song”, you can get your music.
Part 5:How to Get Paid on RedNote
If you have successfully gained fans, you can start making money.
Step 1: Find "Me", then click on it. Tap the icon with three horizontal lines at the top and navigate to the Creator Center. Scroll down to find "Blogger Cooperation". After clicking on it, first set the travel destinations where you can accept business opportunities. Then, go to "My Cooperation" to customize your collaboration preferences.
Step 2: If a brand actively sends you an invitation, go to your "message" list, open it and click "Interested", and wait for the brand to contact you and provide relevant PR details.
Step 3: Once you complete the collaboration, your earnings will be reflected in your "Bill". If you choose to redeem RedNote Fries, you can cash out immediately. If you withdraw your collaboration earnings, Xiaohongshu will deduct a 10% service fee. (Note: Your earnings will be available in your wallet after 7 days, and you can withdraw them at that time.)
Part 6:FAQ about Tiktok RedNote
1. Why are TikTok creators moving to RedNote?
Creators are moving to RedNote because of the uncertainty of TikTok's future, the platform's unique features, and the chance to reach a new audience. In addition, many Americans are joining as a form of protest, asserting their right to use the platforms of their choice.
2. How can I use Musicful with my RedNote videos?
You can use Musicful to create background music for your RedNote content that is royalty-free. This means that your videos will not have copyright issues and will look better.
3. Why do they call themselves "TikTok Refugees"?
The term “TikTok refugees”. reflects the sense of displacement creators feel as they prepare to leave TikTok due to the potential ban. It symbolises their search for a new platform to rebuild their content and audience, like RedNote.
The term has been criticised, however, as some believe that comparing social media migration to the struggles of real refugees trivialises the hardships faced by those fleeing war or persecution.
Conclusion
TikTok's future in the U.S. hangs in the balance. For different reasons, and many TikTok refugees. are now moving to xiaohongshu. However, as Little Red Book is a software directly controlled by the Chinese government, there are strict guidelines against free speech.
Many Americans are now using RedNote because they want to rebel against the U.S. government, but most of them don't understand the software.
Otherwise, RedNote offers a new start for content creators and audiences, and you can also make money with brand partnerships. You can use Musicful's AI music generator to create music for your videos.
Perhaps now, maybe thousands of Americans can now interact directly with normal Chinese people and figure out how they think, instead of letting politicians telling Americans how the ordinary Chinese people think. It's a friendly way to promote communication with each other.
Further reading: Best NSFW AI Song Generator for Explicit Lyrics and Creative Freedom
